Victoria’s Secret Trying Best Not To Be Next Cracker Barrel

As far as petty victories go, conservatives triumphed in the Great Advertising Wars of Summer 2025. 

It’s not just Cracker Barrel returning to their roots — lingerie maker Victoria’s Secret is emphasizing its brand as “unapologetically sexy,” Victoria’s Secret CEO Hillary Super told The Wall Street Journal (WSJ) on Friday. (RELATED: Cracker Barrel Barrels Toward Disaster With Hideous Marketing Move)

Victoria’s Secret distanced itself from its lingerie-clad models six years ago, according to the New York Post. This took place amid #MeToo insanity and the Jeffrey Epstein scandal.

The brand “got a bit watered down,” Super said. “Decisions were made out of fear.”

Swedish model Elsa Hosk walks the runway during the 2014 Victoria’s Secret Fashion Show at Earl’s Court exhibition centre in London on December 2, 2014. (LEON NEAL/AFP via Getty Images)

Their new “Very Sexy” campaign features typical lingerie items, but it’s not going all the way back to the way things used to be.

“What is a modern Angel?” Super asked The Journal. “Does it have to be a supermodel? We are having those debates.”

The Post noted that the brand wasn’t going to ignore “ordinary women,” citing earnings call where the CEO said they were “evolving to serve our customers more holistically.”

Keep it simple, Super. Or considering assessing angel-potential on the advice of Supreme Court Justice Potter Stewart: “I know it when I see it.” 

Recent events gift us two case studies in advertising. On the one hand, American Eagle put a hot blonde girl in an ad, appealing to both men who like hot blonde girls and women who like hating hot blonde girls. (RELATED: DEI Put Crackers Over A Barrel After Delusional Woke Rebrand)

On the other hand, Cracker Barrel tried to “modernize.” They tried to meet the desires of the customer base they wanted, not the customer base they had. 

Marketing for a lingerie brand should be … fairly intuitive. 

Follow Natalie Sandoval on X: @NatSandovalDC