Young Britons are breaking up with the mainstream media. A new Grayling Media/More in Common poll finds young Britons now trust AI, influencers and podcasters more than newspapers or the BBC. The new generation for new media…
Nearly half of Gen Z say they trust on online creators, YouTubers and podcasters more than legacy media outlets, while 48% say they use AI tools to get their news, more than double the number who read newspapers (22%). Only 40% of the public overall trust journalists at major outlets….
Luke Tryl, Executive Director of More in Common, said:
“Britons are searching for truth in very different places. For many older people, that means local radio and television news, while younger generations are drawn to social media, AI chatbots and podcasters. Young people’s instinct to look outside the mainstream for information helps explain not just their media habits, but their politics too, as young people turn away from established parties and towards new movements, from independent candidates to Jeremy Corbyn’s new party.”
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