Starmer himself has weighed in on the Sarah Pochin advert row. He told the BBC:
“It’s shocking racism and it’s the sort of thing that’ll tear our country apart. And tells you everything about Reform. And Nigel Farage has some questions to ask. Either he doesn’t consider it racist which I think is shocking in itself or he does think it is and shows absolutely no leadership.”
Clearly his strategists think Starmer should double down on calling Reform racist on numerous elements. We’ll see how that goes…







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