Evoke – the outfit that owns gaming company William Hill – has hired two heavyweight financial advisers to explore “strategic options” in the wake of the Winter Budget battering. Reeves raised remote gaming duty from 21% to a whopping 40% and slapping a new 25% tax on all online sports betting other than racing this month…
William Hill has around 1,300 shops on Britain’s high streets and around 10,000 employees, who are now at risk. Morgan Stanley & and Rothschild & Co are now advising Evoke’s board on whether to sell the entire company, sell parts of it, or making other big changes. On Wednesday, Evoke told investors it had:
“decided to undertake a review of the company’s strategic options, which will include the consideration of a range of potential alternatives to maximise shareholder value, including, but not limited to a potential sale of the group, or some of the company’s assets and/or business units”.
The firm’s market cap has sunk below £100 million. Reeves’ Winter Budget is about to finish them off…
Read the memo to shareholders below:
“Strategic Review
Further to the Company’s announcement on 26 November 2026, and following recent media speculation, the board of directors of the Company confirms it has decided to undertake a review of the Company’s strategic options, which will include the consideration of a range of potential alternatives to maximise shareholder value, including, but not limited to a potential sale of the Group, or some of the Company’s assets and/or business units.
The board has appointed Morgan Stanley & Co. International plc and Rothschild & Co as its joint financial advisers in connection with the strategic
review.
Shareholders are advised that there is no certainty that any transaction will materialise, nor as to the terms of any transaction.
Further announcements will be made when and if appropriate.”
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