Guido hears Tim Allan, director of communications in Downing Street, has commissioned a redesign of HM Government’s Coat of Arms to make it look more ‘accessible.’ This is the man running the Labour government’s messaging in its worst month yet…
The government’s Coat of Arms is updated at the start of each monarch’s reign and denotes that authority of the government to act on behalf of said monarch. That one was last updated when Charles ascended…
The government for its own communications always uses “a simplified version of this for our Coat of Arms, known as the Lesser Arms. For communication purposes, there is a simpler, silhouette version of this Lesser Arms used.” It looks like this:
Most co-conspirators would agree the baroque imagery is nice. Guido hears Allan disagrees and believes it is too fusty – hence he has commissioned a redesign. Cue a blandification of the government’s own branding. Does this government have the capacity to leave literally anything well enough alone…
Let’s see Tim Allan’s coat of arms…
