As solo travel increases, the hotel industry steps up

Solo travel is no longer a niche trend. The industry expects a nearly 10% cumulative annual growth rate through 2030, and it isn’t limited to one age group either — millennials, Gen Z and even retirees increasingly choose to take trips by themselves.

Serving those traveling alone used to feel like an afterthought in the hotel world. Room layouts, dining options and amenities were built for couples or families, often leaving solo guests to figure things out, literally on their own.

That’s changing fast. A 2024 study from Booking.com found 59% of respondents plan to have a solo getaway, and hotels have started to rethink how they serve this growing group. Properties are updating their amenities, layouts and event calendars to make solo travelers feel more welcome. From safer spaces to social events and sleek room designs, the shift isn’t just noticeable. It’s intentional.

Hotels are listening to what solo guests want

Leon Bolivar, director of Marketing at the Omni Boston Hotel at the Seaport, says this shift has been part of the hotel’s vision from the start. “From the moment we opened our doors in 2021, we anticipated the growing trend of solo travel and built our offerings accordingly,” he explains.

That foresight is evident in the hotel’s design. The Omni Boston features two towers: the Patron Tower and the Artist Tower. The latter was created with solo guests in mind, offering sleek, open-concept rooms that Bolivar describes as a mix of comfort, style and value. “It feels like a modern studio apartment — perfect for someone traveling alone,” he adds.

Along the same lines, The Hoxton, with locations both in the United States and Europe, has a similar concept with rooms called Shoeboxes that are smaller rooms designed for one person. Each property also offers community-style lobbies to encourage guest interaction, as well as events with local partners aimed to make socializing with other single guests less stressful.

Marriott introduced Moxy Hotels in 2014, targeting solo travelers in part by ditching the traditional front desk. Instead, guests check in at the hotel bar, and the shared lounges regularly host social events for guests.

Safety and comfort take center stage

For many solo travelers, particularly younger and female ones, safety is top of mind. Hotels are stepping up with thoughtful design and service to make guests feel secure from check-in to check-out.

“When I stayed at the Hotel des Deux-Iles in Paris, they offered optional phone check-ins while I was out exploring solo, which was especially comforting since I was in a completely different time zone. It’s tough to rely on family for check-ins when everyone’s asleep back home, so having that local support gave me real peace of mind. It was such a simple, thoughtful service that made a big difference,” shares Bella Bucchiotti, travel and food writer at xoxoBella.

Bolivar says that’s a priority at the Omni Boston, as well. “Our team keeps a thoughtful eye on shared spaces and dining outlets to ensure all guests feel safe, comfortable and included,” he says. Staff are trained to be observant, approachable and ready to help with everything from local recommendations to arranging rides or answering questions about the area.

Dining solo doesn’t have to feel awkward

Eating alone can be one of the most uncomfortable parts of solo travel. But many hotels find creative ways to make that easier, too.

At the Omni Boston, several on-site restaurants – including Kestra and The Sporting Club – host community-style events to entice solo travelers. “Solo guests can easily join our group wine dinners, trivia nights and other community dining events,” Bolivar says. These events create a natural setting for solo guests to meet others or simply enjoy a shared experience without pressure.

Other properties, like Moxy Hotels, Freehand Hotels and others, include bar-style counters, smaller tables and more flexible layouts that don’t make solo diners feel out of place. Room service used to be the go-to for solo dining, but these options make venturing outside hotel rooms for meals feel more approachable.

Built-in ways to connect and explore

Solo travel doesn’t always involve a monastic existence. Hotels that offer built-in social experiences allow guests to connect with various events that fit their interests.

The Omni Boston, for example, functions as a 24-hour art museum with curated installations throughout the property. “These offer solo travelers moments of inspiration and connection at every turn,” Bolivar says. The property also hosts rooftop fitness classes, live jazz at Kestra and seasonal pool events designed for easy mingling.

For those who want to see more of the city, hotel staff help organize customized solo itineraries and partner with local businesses. “This summer, we’re launching our Signature Experiences package, which includes boat tours and tickets to places like the Institute of Contemporary Art and F1 Arcade,” Bolivar adds. These activities are curated with solo guests in mind and offer flexibility with built-in social energy.

The Omni Boston isn’t the only hotel taking note of these opportunities to create guided tour offerings. Hotels like Eaton DC developed initiatives around wellness and culture, with yoga sessions, lectures and even complimentary access to the on-site co-working space. This style of programming provides an easy way for guests to connect in low-pressure situations and structure those engagements, which many solo travelers appreciate.

Small touches make a big difference

Details matter, and hotels that succeed with solo travelers often think ahead. Whether it’s offering loaner fitness gear or providing digital maps with solo-friendly spots, these small efforts show guests they’re welcome.

Bolivar says the response from solo travelers has been overwhelmingly positive. “Many mention how the Artist Tower feels perfectly suited to their needs – private yet connected, stylish yet comfortable.” Feedback from these guests also led the hotel to expand its event offerings and create more ways for travelers to meet if they choose.

Other notable examples include the Freehand Hotels, which blend boutique style with hostel features. Guests have the option to book private rooms or share with others. Events like mixology classes and live music offer opportunities to meet new people in a casual setting. Similarly, Kimpton Hotels offer built-in social elements like nightly wine hours and pet-friendly policies, which help solo guests feel more at home.

The future of travel is more solo

As travel patterns continue to shift, the solo traveler is here to stay. Hotels are learning to adapt by providing more flexible experiences, safer environments and opportunities for low-pressure socializing.

“The key is creating meaningful on-site experiences that offer connection, comfort and convenience,” says Bolivar. “Whether it’s a fitness class, a tasting dinner or live music, these offerings foster community while allowing guests to engage on their own terms.”

Hotels are getting smarter about what solo travelers want. Checking in alone no longer means feeling alone.