Nike is doing everything wrong — and it’s about to feel the ‘find out’ part

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire woke history.

Nike’s most recent controversy revolves around accusations that they made light of the Holocaust in a London billboard. The ad, placed for the London Marathon, featured the phrase “Never again. Until next year.” Critics argued that the use of “never again” was disrespectful, as it is often seen in reference to the horrors of the Holocaust.

The athletics brand apologized and removed the billboard, but this news came on the heels of allegations that they had helped fund a child transgender athlete study which further increased scrutiny.

“We did not mean any harm and sincerely apologize for any we caused. The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is possible. Nike condemns any form of antisemitism. The language should not have been used, and the billboards have come down.”

On Thursday, XX-XY Sports dropped their response to Nike’s history of pandering to leftist ideology in the form of a video titled “Buy Nike? Maybe just don’t do it.”

Buy Nike?
Maybe just don’t do it. https://t.co/uHeYGoINgg pic.twitter.com/nlmIbt1Gic

— XX-XY Athletics (@xx_xyathletics) May 1, 2025

The video highlighted anti-Nike stories, including superstar track and field athlete Allyson Felix’s claims that they discriminated against pregnant women as well as their contract with transgender influencer Dylan Mulvaney, who modeled sports bras.

X users reacted to the impactful video:

Just replaced my (poorly made) Nikes with some Hokas yesterday!

Side note: Nike was my customer for years in the telecom/networking sector. They have been a train wreck operationally for decades – not just recently.

— Brent Smith (@CascadiaBrent) May 1, 2025

I stopped buying Nike once they decided to use Dylan as a spokeman (masquerading as a woman) for women’s products!

— James McIntyre (@JamesMcInt58853) May 1, 2025

Nike is doing everything wrong. If they keep this up they will go out of business. Buy XX-XY Athletics instead!

— Sven Scharpen (@sven_scharpen) May 1, 2025

No way. Never again. I left during the Kaepernick debacle. I will not go back.

— LLD (@lldovey) May 2, 2025

I haven’t bought Nike for over 20 years. The shoes are crap but expensive (fell apart in less than 30 days with no refund/exchange given). Then you learn about their manufacturing process along with their treatment of women. Anything else is better

— Gammy Lori (@richardslori40) May 1, 2025

Writer/Columnist

Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to BizPac Review.

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