Beer brand changes priorities under Trump, invests 300 million into manufacturing and veterans

Bud Light’s parent company, Anheuser-Busch, announced on Monday plans to invest $300 million in its local facilities and in creating more manufacturing jobs, particularly for veterans.

“This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch’s commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,” Anheuser-Busch CEO Brendan Whitworth said in a statement.

“Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are,” he added.

Anheuser-Busch is calling this new investment Brewing Futures:

(Video Credit: Anheuser-Busch)

The Trump administration is pleased with the investment.

“Anheuser-Busch has been a shining example of what ‘Made in America’ means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing,” Labor Secretary Lori Chavez-DeRemer said.

“They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow,” she added.

This new $300 million investment adds to the nearly $2 billion the company has already invested over the past five years.

One of the new investments will be in training.

“Anheuser-Busch is expanding its best-in-class Technical Excellence Center model – which has benefited more than 1,200 Anheuser-Busch employees since 2022 – across the country, starting with the launch of its new Columbus Regional Excellence Center, where it will upskill its entire regional technical workforce over the next three years,” a press release from the company reads.

“Additionally, Anheuser-Busch is expanding access to its St. Louis, MO, and Columbus, OH Technical Excellence Centers beyond its workforce. In partnership with the National Association of Manufacturers’ Manufacturing Institute and with local trade schools, Anheuser-Busch will open the facility’s doors to trade school students and educators to further grow and develop the talent pipeline for manufacturing careers across the country,” it continues.

Anheuser-Busch, the maker of Budweiser, announces that it plans to invest $300 million in its U.S. manufacturing operations pic.twitter.com/GFa2dxkZDg

— SHO’NUFF (@IAMSHO_NUFF) May 13, 2025

The new investment also includes a partnership with the Manufacturing Institute’s “Heroes MAKE America” program.

The new partnership will make Anheuser-Busch “the first American manufacturer to adopt a new digital credentialing system that translates military experience into skills needed for careers in manufacturing.”

“Additionally, the company will train its workforce on the credentialing system, ensuring that recruiters understand how the unique skillsets of service members translate to these manufacturing roles at Anheuser-Busch and enabling them to apply that knowledge to thousands of applications annually,” the press release notes.

Jay Timmons, the president and CEO of the National Association of Manufacturers, responded to the news with excitement.

“Anheuser-Busch’s $300 million investment is more than a commitment to manufacturing in America—it’s a commitment to America’s future,” he said in a statement.

“By expanding technical training and strengthening our industrial base in Columbus, and with their support of the Manufacturing Institute’s Heroes MAKE America initiative, they are opening doors of opportunity for manufacturing workers across this country. This investment will help fuel our economy, lift up communities, and secure the promise of manufacturing in America for generations to come,” he added.

Under the Biden regime, Anheuser-Busch was investing in trannies.

Under the Trump administration, Anheuser-Busch is investing in American workers.

What a transition! https://t.co/dtY9fnQYfD

— Breanna Morello (@BreannaMorello) May 12, 2025

Anheuser-Busch’s investments come amid what has been a slow climb back up in popularity after the whole Dylan Mulvaney fiasco.

A couple of years ago, Bud Light partnered with Mulvaney, a cross-dresser who purports to be a woman, for an advertising campaign that backfired spectacularly on the brand.

The fiasco led to Anheuser-Busch losing millions, prompting Bud Light to eventually disassociate itself from Mulvaney and then begin the long march of forgiveness and redemption.

Meanwhile, the elite fashion brand Versace is now reportedly going the exact same route as Bud Light did for reasons that remain unclear:

Versace enlists Dylan Mulvaney to boost women’s collection sales, turns nose up to Bud Light debacle https://t.co/6i0DAiPbPU via @BIZPACReview

— BPR based (@DumpstrFireNews) May 10, 2025

Recently, Mulvaney posted several photos to his Instagram wearing Versace clothes.

Critics were quick to note that the elite brand was “making the same mistake” that Bud Light made a few short years ago.

Senior Staff Writer
[email protected]

V. Saxena is a staff writer for BizPac Review with a decade of experience as a professional writer, and a lifetime of experience as an avid news junkie. He holds a degree in computer technology from Purdue University.

Latest posts by Vivek Saxena (see all)

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.