Government Spending £18 Million on Failed British Army Adverts – Guido Fawkes

Government Spending £18 Million on Failed British Army Adverts

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Thanks to a failing recruitment system the government is launching a centralised military recruitment body called the Armed Forces Recruitment Service (AFRS) to begin operation from 2027 and replace individual schemes run by the branches. Last year the army dropped below its recruitment target for the first time as numbers hit a measly 73,000…

Advertisements for the British Army are produced and put out by professional services company Capita which has been intensely criticised for woke adverts and a failure to fill ranks, instead pursuing an advanced diversity and inclusion strategy. Ministers have today admitted that Capita will get another £18 million of taxpayer cash only to spend on advertisements for the next year. For that you could:

• Buy 12,658 Viking Arms defence-capable FPV drones.
• Buy 18,000 standard issue SA80 rifles.
• Pay for 766 army recruits.

The government says a sole marketing agency will “boost efficiency and coherence whilst building an in-house team with deep Armed Forces marketing expertise.” Can’t get any worse…