Business Insider Slashes More Than 100 Staff – Guido Fawkes

Business Insider Slashes More Than 100 Staff

mdi-fullscreen

Business Insider is the latest casualty in a now rapidly shifting media world – more than 100 jobs are gone after the site bled half of its traffic in just five years. CEO Barbara Peng said: “We’re scaling back on categories that once performed well on other platforms but no longer drive meaningful readership or aren’t areas where we can lead.” A brutal 21% cut of the remaining headcount – falling since 2023 due to a long-standing hiring freeze…

Over at The Sun a reshuffle has seen business editor Ashley Armstrong depart with no current replacement. The paper has scrapped its business page, replacing it with a “Sun Money” consumer section. Former Sun supremo Kelvin MacKenzie says all sports hacks at the red top have been told to reapply for their own jobs – and even if they get them back, it’ll be on lower pay. Casualties of a dying format…

Press Gazette figures from earlier this year show that across the UK and US, at least 3,875 journalism jobs were cut in 2024. The BBC led the UK cull with 210 roles axed, while the Evening Standard ditching its daily print edition saw around 150 job losses. In the US, the Associated Press chopped 8% of its workforce. New media is on the rise…