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Downing Street’s First Ever ‘Influencer’ Reception Falls Flat – Guido Fawkes



Downing Street’s First Ever ‘Influencer’ Reception Falls Flat





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Guido hears Number 10’s first ever ‘influencer reception’ for TikTok stars was a total dud. Having finally realised the legacy media is in a death spiral, Downing Street crammed 90 or so online creators into the Number 10 garden last night in an effort to “go where people are” as part of the government’s new comms strategy. There was, of course, a panel discussion on ‘authenticity’…

According to Guido’s moles, it didn’t go to plan: the authenticity lecture was “poorly received”, several guests left early, and Starmer himself vanished after about ten minutes, leaving Ed Miliband to pick up the slack. There was a general sense of confusion over the purpose of the event, other than to snap a selfie with the PM while he was still there. Lefties are complaining that their invites were lost in the post, so it looks like ideological conformity was also a prerequisite to getting through the door. Even the food was “terrible”. Apparently they went a bit “overboard” on the vegan options…

Starmer did at least acknowledge the slow demise of the legacy media, saying the benefit of influencers over the dead tree press is that the legacy media “talk about things people don’t care about”, while influencers “talk about things that are relevant to people’s everyday lives”. He also assured (or warned) the guests – many of whom were glued to their phones throughout the speech – that this reception wouldn’t be their last. Better upgrade the catering next time…

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