The heat is on! Cracker Barrel quietly takes down ‘Pride page’

All eyes are on Cracker Barrel since it became apparent that the beloved restaurant chain, which projected traditional Americana and Southern hospitality, was infiltrated by political activism.

In a continued effort to salvage its image as stocks tank, Cracker Barrel quietly removed its Pride page from its website.

A link that once took visitors to a page which claimed the company was “bringing the porch to Pride” now redirects folks to a page that touts “Culture and Belonging,” Fox Business reported.

“At Cracker Barrel, welcoming people has always been at the heart of who we are. When we take care of one another, we are able to take even better care of the people who walk through our doors,” the page says.

Conservative filmmaker Robby Starbuck has been at the forefront of exposing the deeply rooted woke culture inside Cracker Barrel and called out the company for its “Pride” porch.

Cracker Barrel still proudly has their LGBTQ+ and DEI page on their website and they haven’t said that they’ll end funding for all ages pride events. They don’t deserve your money for fixing the logo. Thank you for your attention to this matter.

Link: https://t.co/VzUgojxaon pic.twitter.com/Mjt9vrPUOm

— Robby Starbuck (@robbystarbuck) August 27, 2025

The company appeared to have listened, at least for now, as the new “Belonging” page boasts “The Herschel Way,” paying homage to the man on the company’s time-honored logo.

It’s worth noting that Cracker Barrel sponsored the Nashville Pride Parade in 2024 when it featured rainbow-colored rocking chairs.

Another little known fact: Cracker Barrel was a Nashville Pride sponsor. Do you want your $ to fund Pride events when you go to @CrackerBarrel? https://t.co/khUiAomQvI pic.twitter.com/KA9kBSzIwt

— Robby Starbuck (@robbystarbuck) August 20, 2025

Cracker Barrel has reportedly been reeling for decades over a 1991 corporate policy that stated any worker who failed to demonstrate “normal heterosexual values” would lose their job, according to Fox Business.

The policy earned them scorching backlash and a “zero” on the Human Rights Campaign Index (HRC) after eleven employees were allegedly fired over the policy.

Cracker Barrel, however, had previously told Fox News Digital it “has not participated in the Human Rights Campaign Index or had any affiliation with HRC in several years.”

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