Water regulator Ofwat has splashed out £90 million this month on a so-called “Water Efficiency Campaign”. Guido is old enough to remember when Starmer proudly declared he was abolishing the quango back in July for being…inefficient.
According to government documents, Ofwat ran a “competitive” procurement process to pick the lucky advertising agency that will front the campaign – billed as “a significant milestone to transform public water use” across 16 water and sewage companies. The contract, awarded to 23Red, runs until 2030. Money straight down the drain…
At the time Starmer announced the quango was being axed in July, Ofwat had 398 full-time equivalent staff. Fast-forward to October and the headcount has actually risen to 445 pen-pushers. Time to pull the plug…
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