Americans view Dems’ ‘brand’ as ‘complete garbage,’ CNN’s Harry Enten says

CNN chief data analyst Harry Enten said on Friday that Americans currently perceive “the Democratic brand” as atrocious, based on recent polling.

The Wall Street Journal, CNN and Gallup all recently found the Democratic Party has record-low favorability. Enten also said on “CNN News Central” that Democrats lack a clear polling front-runner for president — in contrast to previous elections.

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“Democrats at this point are historically divided. It is a complete and utter mess. It is messier than a hoarder’s basement,” Enten said. “What are we talking about here? The national early poll leader — 25% plus. Normally, that’s where Democrats are. [Joe] Biden was at 25% plus in 2020. Hillary Clinton was in ’08 and ’16. [Al] Gore was in ’00 and ’04.”

“At this particular point, there is no one — no one — in the Democratic race for president who’s polling at 25% plus,” he continued. “The water is quite warm. If you’re a Democrat potentially thinking about running in 2028, jump right in — because at this point there is no front-runner.”

Host Kate Bolduan asked Enten if he attributed the lack of a front-runner to voters’ negative perceptions about the Democratic Party.

“I think that that is in large part of what’s going on is one of the reasons why there is no front-runner, nobody wants to put anybody up at the top of their ballot list, is because at this particular point, the Democratic brand is in the basement,” Enten said. “It is total and complete garbage in the mind of the American public.”

“The Democratic Party’s net favorable rating — record lows in all three. Wall Street Journal, 30 points underwater. CNN, 26 points underwater. Gallup, 26 points underwater,” he added. “And that is being driven in large part by discontent within the Democratic base. The Democratic base wants something different.”

NewsNation political contributor Chris Cillizza warned on his “So What” Substack Monday that the Democratic Party was in serious trouble amid historically low favorability numbers, which he said were indicative of “a brand crisis.”

“People have no idea really what the Democratic Party stands for. And to the extent that they think they know, they don’t like it, right? So, it’s weak, it’s woke and it’s anti-[President Donald]Trump,” he said. “That’s what people will say about the Democratic Party. That is not getting it done.”

A May Puck/Echelon poll also showed that likely voters largely perceived the Democratic Party as “liberal, weak, corrupt.” Democratic and Democratic-leaning voters most commonly viewed the party as “weak.”

Moreover, a July 16 Quinnipiac University poll found that only 19% of voters approved of Democrats in Congress, marking an all-time low for the polling outlet.

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