One decision for the BBC’s next Director-General and Head of News to decide is whether to continue the Verify project. Over 60 staff at a salary cost to the licence-fee payer of £3.4 million…
Verify was the brainchild of now-outgoing Head of News Deborah Turness, who launched it in 2023 as a “new brand to address the growing threat of disinformation and build trust with audiences by transparently showing how BBC journalists know the information they are reporting.” This was Turness’ first major intervention and one she backed for the three years after in the face of some internal opposition. One BBC source said at the launch:
“She’s clearly bet the farm on this Verify stuff, which a lot of us are a bit sniffy about… Classic BBC, reinventing the wheel so we can say we’ve done it rather than because it’s new or good.”
Nick Robinson said the project wsa all about Turness’ belief that ‘building trust’ “matters above all else…And the way to establish trust with the audience is to show more of your workings.” Think we know how that’s gone…
BBC Verify has fired up its live blog this morning, which Turness launched this year in a sign of her dedication to the brand. A refresh at the broadcaster could prove the right time to take the failed project out back…
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