How should I say this? … *clears throat* … CHA-CHING!
Indiana Fever superstar Caitlin Clark is absolutely cashing in on sponsorships.
The most notable has to be her 8-year, $28 million deal with Nike in 2024 that includes her own signature shoe line.
Nike’s not the only one throwing money at her, however. (RELATED: Lane Kiffin Is Big Fat Liar, Police Say)
According to Sportico, Clark’s endorsement money has blown past $16 million — more than 10× her WNBA paycheck.
“$16 million from sponsors and $114,000 from her W playing salary and bonuses. In percentage terms, it’s 99.3% from endorsements and 0.7% from the WNBA,” reported Sportico.
Clark‘s current sponsors include State Farm, Gatorade, Xfinity, Lilly, Gainbridge, Panini America, Hy-Vee and Wilson. Nike named her its newest signature athlete in August, unveiling a personal logo, an upcoming apparel and sportswear collection, and a signature shoe slated for release in 2026.
Caitlin Clark may have struggled on-court this season but off-court she crushed it 💰
Clark has more than 10 sponsors that made up 99% of her total 2025 earnings of $16.1 million. Her WNBA salary and bonuses totaled $114,000.
Full story: https://t.co/hlDMdB3tSh pic.twitter.com/b2ddEXNRdP
— Sportico (@Sportico) December 4, 2025
I don’t know why, but I was under the impression that Caitlin Clark was making more money than this. Though don’t get me wrong, I’m not sneezing at $16 million, it’s a lot more than I ever anticipate making in my life. But I could’ve sworn she was pulling in more than this.
Crazy how far she’s come though.
CAITLIN CLARK FROM THE LOGO!!! 😱 😱@CaitlinClark22 x @IowaWBB pic.twitter.com/KZdZSmfsa9
— FOX College Hoops (@CBBonFOX) January 14, 2024
I personally got tired of Caitlin Clark and the WNBA, I don’t have enough fan-width for it anyways, but good for the girl … get that money!
