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Charlotte Tilbury and the Dallas Cowboys Cheerleaders Team Up for the Ultimate Game Day Glam Look You Can Have Too

Charlotte Tilbury and the Dallas Cowboys Cheerleaders Team Up for the Ultimate Game Day Glam Look You Can Have Too

June 19, 2025

In a striking blend of glamour and grit, two iconic names — Charlotte Tilbury and the Dallas Cowboys Cheerleaders (DCC) — have joined forces in a groundbreaking beauty partnership that’s redefining game-day glam.

The luxury British beauty brand is now the official exclusive partner of the DCC for makeup, skincare, and fragrance, making this Tilbury’s first-ever U.S. sports collaboration.

The partnership comes on the heels of growing interest in the cheer squad, reignited by the viral success of Netflix’s America’s Sweethearts documentary.

Image Credit: Screenshot, X / @DCCheerleaders

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The series gave fans a front-row seat to the intense audition process and grueling training camp, reminding the world that the path to the pom-poms is paved with resilience, athleticism, and high expectations.

It’s here — in the intersection of discipline, beauty, and performance — that Charlotte Tilbury steps onto the field.

“This is makeup you can dance and cheer all day and night in, that feels light-as-air and stays flawless,” said Charlotte Tilbury, president, chairman, chief creative officer, and founder of the brand. “I have curated a beauty wardrobe of cheer-proof beauty icons that are the perfect fit for the DCC.”

The collaboration launched in early June and is more than just cosmetic — it’s about confidence, performance, and self-expression.

Image Credit: Screenshot, X / @DCCheerleaders

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Just like the cheerleaders perfecting routines under the blazing Texas sun, these beauty products are designed to go the distance while enhancing each woman’s individual shine.

“This is a truly magical moment for me, darling!” Tilbury exclaimed.

“The Dallas Cowboys Cheerleaders channel confidence, strength, and empowerment, and just like me, they understand that makeup has the transformative power to change your energy, so you can pursue your biggest and boldest dreams.”

High-Performance Beauty That Stands Up to the Spotlight

Known for their dynamic performances and camera-ready poise, the DCC now take the field equipped with Tilbury’s top-tier essentials.

Among the most trusted tools in their new arsenal are the Airbrush Flawless Foundation and Airbrush Flawless Setting Spray, selected for their ability to deliver all-day glam without compromising performance.

Image Credit: Screenshot, X / @DCCheerleaders

“This is high-performance beauty for high-performance athletes,” said Tilbury.

“My setting spray is your cheerleader, darling! It weightlessly sets makeup for up to 16 hours — perfect for game days under the Texas sun.”

Add in Tilbury’s Hollywood Contour Wand and Beauty Light Wand, and the cheerleaders get that luminous, spotlight-following glow that holds up under pressure.

“They’ll look like they’re being followed by spotlights,” Tilbury joked, highlighting how the products combine endurance and radiance in one winning formula.

More Than Makeup — A Movement

But this collaboration is about more than flawless faces. Fans can expect immersive activations at AT&T Stadium, exclusive digital content with DCC stars, and even Charlotte Tilbury touch-up stations. For Charlotte Jones, Dallas Cowboys co-owner and chief brand officer, the match goes far beyond makeup.

“This isn’t just about beauty products,” Jones said in a press release. “It’s about aligning with a brand that shares our values of empowerment, self-expression, and excellence. When women lift each other up, we don’t just step — we leap into greatness.”

Image Credit: Screenshot, X / @DCCheerleaders

Tilbury echoed that sentiment: “As a female founder, I’m so proud to support these remarkable young women and to create the looks that will define the 2025–2026 season.”

This isn’t Charlotte Tilbury’s first step into the sports arena.

The brand previously broke boundaries by becoming the first beauty label — and first female-founded business — to sponsor F1 ACADEMY, an all-female racing series.

The DCC partnership builds on that mission to uplift women in every competitive field, from motorsports to megawatt halftime shows.

With the Cowboys Cheerleaders and Charlotte Tilbury uniting, the result is a dazzling evolution where sport meets luxury — and every leap, cheer, and twirl is underpinned by products made to keep up.

Whether in front of roaring fans, under camera lights, or sharing their behind-the-scenes routines on social media, America’s Sweethearts have officially become Charlotte Tilbury Darlings.