City Council of popular beach destination battles to stop ‘vulgar’ slogans from storefronts

The slogans are getting out of control.

The Virginia Beach City Council is attempting to stop shops from displaying clothing sporting vulgar slogans to “clean up” the popular resort’s image.

The three-mile boardwalk has long been a tourist attraction, but in an effort to grab eyeballs and sell merchandise, stores along the route have been featuring some unseemly jargon, the Daily Mail reported.

Some of the profanity reportedly spotted includes shirts that read “I’m not always a d*ck,” “I [heart] boobs,” and the ever-popular, “F*ck around and find out.”

(Video Credit: WAVY TV 10)

Perhaps worse are women’s shorts that reportedly sport sexual innuendos like: “All you can eat,” “It ain’t gonna spank itself,” and “Roll your weed on it,” the Daily Mail reported.

The city council is seeking to ban this type of jargon from storefronts to promote a “family-friendly” atmosphere, but some local store owners aren’t happy about it.

“The new generation, they like this so much,” Ocean 11 store manager Adam Desouki said, arguing that the risqué clothing flies off the shelves.

Councilman Worth Remick, on the other hand, sees it differently and was part of a unanimous vote on Tuesday that passed a resolution to remove “indecent” products from storefronts, the Daily Mail reported.

“Enough is enough,” Remick, who represents part of the Oceanfront Boardwalk community, said. “This is a calm, gentle, nice way to say this is not good for our brand, for our city.”

The city council is seeking local support from the Atlantic Avenue Association and the Resort Advisory Commission to put pressure on retailers to “act in accordance” with the resolution, as it is voluntary.

“We’re not telling store owners not to carry the shirts,” president of the Atlantic Avenue Association Deepak Nachnani told WHRO. “We’re just telling them to not put them in the store windows or on the mannequins at the front of the store.”

Desouki doesn’t appreciate the “peer pressure” and said stores only have a small window to make profits.

“The owners need to make money in a certain period of time, and in the winter nobody’s here,” Desouki said about Ocean 11.

The T-Shirt Factory store owner, Avinash Basnet, said he’d be willing to participate if other stores followed suit.

“I’m willing to commit to that, but it has to be for everybody,” he told the outlet.

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