Businesses struggling with the ethics of engaging with the party currently leading in the polls are in luck. The ‘Leading on the Line’ strategy course is now available, for the small sum of £150 per person, to coach anyone afraid of losing their integrity by ‘engaging’ with Reform UK. Apparently Reform’s plan isn’t just about winning an election and governing, it’s about “shifting culture, normalising exclusionary ideas, and changing what feels acceptable“. A threat so serious it can only be countered with a two-hour Zoom call and a company card…
“Many organisations are facing growing pressure about whether and how to engage Reform UK.
Too often, these conversations are treated as if there is no real choice. But engagement is never neutral. Reform’s strategy is not only about winning votes. It is also about shifting culture, normalising exclusionary ideas, and changing what feels acceptable in public life.
[…]
That’s why Jo Atkins-Potts and I have created Leading on the Line: Engaging power without losing your integrity.
This 2-hour online strategy clinic is particularly relevant for people responsible for navigating external relationships, public positioning, and engagement with power – including those working in policy, public affairs, campaigns, communications, and governance – along with senior leaders and trustees holding organisational risk and accountability.
We’ll look at:
• How to make clearer engagement decisions
• Where your red lines are
• How to assess risk beyond reputation
• What practical safeguards look like”
Retain your ‘integrity’ for just £150. Bargain…






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