The phrase “it’s the economy, stupid” was coined by James Carville, a Democratic political strategist and campaign manager for former President Bill Clinton’s successful 1992 presidential campaign.
It was one of three key messages that Carville famously hung in Clinton’s campaign war room in Little Rock, Arkansas. He wanted the team to focus on critical issues for voters, and it worked. He rightly saw what Republicans had missed: that the financial stability of the working class swings elections, not the people at the top of the income bracket. And now that Democrats have exhausted their political capital with Americans with their attacks on masculinity, promotion of abortion, and DEI hires, they plan to return to the affordability well that won them voter affection in the past.
