
Cracker Barrel is experiencing massive backlash over its woke CEO’s implementation of sterile and soulless changes to the beloved southern institution.
Outrage from the political right, that’s long been fighting the hidden evils of political correctness, isn’t surprising, but open criticism of the ‘woke’ changes from California Governor Newsom’s camp seemed unlikely. Until recently, that is.
Newsom has been in a public battle with the Trump administration over issues of redistricting, mail-in voting, fire recovery, and everything in between. Through the heated discourse, an agonizingly inauthentic X account, ‘Governor Newsom Press Office’ has emerged using Trump-like rhetoric… to take on Trump!?
While the loud-mouthed account has been repeatedly called out for its pathetic and bizarre form of attack against the president, at least it was able to read the room when it came to the Cracker Barrel controversy and mistakenly managed to get something right.
WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA “CHEESE” FROM WALMART, THE PLACE FOR “GROCERIES” (AN OLD FASHIONED TERM)!!! “FIX IT” ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. — GCN
— Governor Newsom Press Office (@GovPressOffice) August 21, 2025
Weird, right?
Perhaps weirder was a post from the Democrat Party that also denounced Cracker Barrel’s changes, which come from a CEO who embraces DEI and leftist policies.
We think the Cracker Barrel rebrand sucks too pic.twitter.com/XSzZcVQVd0
— Democrats (@TheDemocrats) August 21, 2025
Plenty of X users agreed that it’s hard to tell if pushback from the Newsom camp and Dems was meant to be sincere (because of timely politics, of course), or if it was meant to mock the right’s reaction.
Either way, it was a failure in the eyes of many who see through the childish shenanigans.
I find it ironic that in @GavinNewsom’s cheap attempt to mock Trump… he accidentally got the right take on this.
Way to go whatever dummy is writing these for Gavin.
— Jesse Sweeney (@JesseASweeney) August 21, 2025
The difference between Trump’s rambling screeds and Newscum’s is that Trump’s rants expose the woke establishment. You ARE the woke establishment–hating on Trump.
TDS sufferers already hate Trump, so you’re preaching to a rabid choir. How will you capture his 77M voters?
— Tami Marler (@tamimarlerMBA) August 21, 2025
You’re just losing support for Gavin Newsom with your ridiculous posts where you try to imitate President Trump.
— Paul A. Szypula (@Bubblebathgirl) August 21, 2025
I’m confused. Am I supposed to agree with this or somehow be upset about it? The sad thing about this is that Newsom has to have people think of and do this for him. Does anyone doubt what Trump posts is actually coming from Trump? Democrats just lack authenticity.
— Bam Bam (@thetattymatty) August 22, 2025
They lack authenticity, like the Cracker Barrel re-vamp.
This has to be a failed attempt at irony or sarcasm, I don’t know–Dems don’t do humor well, but no way are they suddenly not wrong about something.
— Deb Heine (@NiceDeb) August 22, 2025
Has to be.
It’s not going to work. The Democrat “we’re moderate actually” bait-and-switch fooled America in 2008, 2012, and to a lesser extent 2020- but you went full mask off in 2021-present.
— G. . Rubicon (@gXrubicon) August 21, 2025
Be careful with posts like this. Your base might start to think there are things about America you actually like.
— theRoddick (@OriginalRoddick) August 21, 2025
A slippery slope, indeed.
Many were hoping that the backlash, at least from the Democrats, was true.
— Bryan Beal (@bryanrbeal) August 22, 2025
If only.
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