Fox News host Greg Gutfeld said Tuesday that President Donald Trump’s 2024 election victory helped expose what he described as the Democratic Party’s reliance on virtue signaling, which ultimately alienated key voter groups.
Speaking on Fox’s The Five, Gutfeld commented on whether Democrats could regain political ground in the upcoming 2026 midterm elections.
He argued that regardless of any gains in congressional seats, Democrats face a deeper credibility issue with voters.
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“Usually the outside party does,” Gutfeld said, referring to the possibility of midterm gains.
“It’s a question of whether anybody’s going to believe anything you say, because everything you said the last four years was a lie. Not you. I’m just talking about primarily Joe Biden,” he told co-host Jessica Tarlov, a Democratic strategist.
Gutfeld went on to explain that voters are beginning to see through the party’s repeated appeals to identity politics and symbolic gestures, calling it a method of manipulation masked as moral action.
“Look, what is the usual answer, Jesse, when someone says, ‘Why don’t they like me?’ Usually the answer is, ‘Well, you’re a selfish prick.’ And the answer is, ‘I’m not selfish. I do all sorts of things. I help people.’ It’s like, no, no, no. That’s exactly my point. You do those things as a virtue signal to give you permission to exploit people,” Gutfeld said.
“People are suddenly realizing that’s what the Democratic Party was.”
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Kamala Harris’ failed presidential campaign was cited as an example of Democrats’ unsuccessful efforts to win over specific voting blocs.
One video, released during her campaign, featured men repeatedly claiming they were “man enough” to support women’s rights and not be “afraid of women.”
Another policy rollout, the “Opportunity Agenda for Black Men,” promised one million $20,000 loans to black entrepreneurs and others who had historically faced obstacles in starting or growing a business.
Gutfeld said these kinds of outreach efforts were more about boosting political image than enacting meaningful change.
“All the virtues that they expressed were designed for their primary engine, which is the self,” he said.
“How can I elevate my status? How could I end up at the Met Gala? It’s all about that.”
He continued, “It’s an orientation problem. The Democratic Party is a party that doesn’t look up or out. It looks around, and it looks inward. They look around to see what others have and that status seeking, and it drives envy. Identity politics plays into that.”
According to Gutfeld, President Trump’s message appealed more to voters who were ready to move beyond identity-based politics.
“They see everything through the hierarchy of identity. Then suddenly everything becomes transactional. What do I get out of this? Why do they get this? Trump smashed that thing to bits,” he said.
“Especially the younger people. It’s all because they’ve lost the sunk cost of identity, that this bag of rocks that they carry around wherever they go. They’re free to bond over ideas.”
He concluded by suggesting Democrats consider borrowing strategies from Republicans going forward.
“I would say to the Democrats, you’ve got to take a page out of the Republican playbook.”
Despite targeted efforts by Harris and others during the 2024 election, President Trump made notable gains with black and Latino men.
A Reuters report showed Trump improved his standing by 14 points among Hispanic voters nationwide since 2020 and expanded support among black men in key swing states such as North Carolina.
Since the election, Democrats have struggled to regain momentum.
A CNN/SSRS poll released in March showed Democratic Party favorability had dropped to a historic low of 29%, signaling ongoing challenges with message cohesion and voter trust.
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