Dr. Phil McGraw criticized left-wing individuals on “The Real Story” Monday for drawing comparisons between actress Sydney Sweeney’s American Eagle jeans advertisement and Nazism.
The ad’s tagline, “Sydney Sweeney has great jeans,” prompted backlash among liberals who believed that it was promoting eugenics and so-called “Nazi propaganda.” Dr. Phil said during the episode on his YouTube channel that the comparisons were “insulting” and suggested they were “dangerous.”
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“The woke left is again jumping at the opportunity to shame and cancel everyone and everything that rubs them the wrong way,” Dr. Phil said. “Don’t miss a chance. Instead of having a cancel culture, a civilized conversation, they’re screaming at their social media feeds, comparing the ad to Nazi Germany.”
He then played a viral July 26 TikTok of a user comparing the Sweeney ads to “Nazi propaganda.”
“I have to say these Holocaust analogies are insulting. They’re insulting,” Dr. Phil said. “The Holocaust was one of the greatest travesties in human history.”
“How dare you trivialize mass murder and Hitler’s Final Solution to a blue jean commercial? What the hell are you thinking? I get it. You don’t like the play on words,” he added. “Words can be dangerous, but not as dangerous as being ignorant. Not as dangerous as being overreactive. The hell are you thinking?”
Some liberals believed the “great genes” tagline was code for white eugenics that had been promoted in Nazi Germany, particularly because Sweeney has blonde hair and blue eyes. In one video, Sweeney says, “Genes are passed down from parents to offspring … My ‘jeans’ are blue,” as the camera pans her body and face.
American Eagle issued a statement on Instagram Friday after the backlash.
“‘Sydney Sweeney has great Jeans’ is and always was about the jeans,’” the company wrote.
“Great jeans look good on everyone,” it added.
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