Just 43% of BBC viewers believe the broadcaster is effective in being ‘independent from the government of the day’, according to the BBC’s own data. Of the 872,701 viewers polled, 91% believe that independence should be important. A whopping 48 point gap…
There’s also a significant gap between the importance of reflecting different parts of the UK, and the broadcaster’s current effectiveness in doing so. Hilariously, the BBC says it will “discuss [the results] with government, which will ultimately take the decision on the overall future focus and funding of the BBC, after consulting with the public.” The licence fee exodus is forcing the BBC to make changes already. New media is changing the game…