
Jack Schlossberg, a Democratic candidate seeking to represent New York’s 12th Congressional District, is increasingly invoking the legacy of his grandfather, former President John F. Kennedy, as part of his campaign fundraising efforts, as reported by The New York Post.
Schlossberg, 33, is one of several candidates competing in the June Democratic primary to replace Rep. Jerrold Nadler in the Manhattan-based district, which includes portions of both the West and East sides of the borough.
Nadler has represented the district for decades, and his departure has opened a competitive race among Democratic contenders.
Wannabe NYC rep Jack Schlossberg ramps up name-dropping of grandpa JFK to raise dough https://t.co/PUvJoOQVYJ pic.twitter.com/ze6cv0m78R
— New York Post Metro (@nypmetro) March 9, 2026
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In a series of fundraising emails and campaign solicitations sent in recent days, Schlossberg repeatedly referenced Kennedy while appealing to supporters for donations.
“Lately, I’ve been doing some reflecting on my grandfather, President John F. Kennedy, and his legacy of hope. In my run to fight for NY-12 in Congress, and just as a person, that’s what I want to focus on. Hope,” Schlossberg wrote in a March 5 campaign email asking supporters to contribute money.
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In the same message, he introduced himself to recipients by emphasizing his family lineage.
“My name is Jack, or John Bouvier Kennedy Schlossberg if you want to know the whole thing,” he said, referencing the maiden name of his grandmother, Jacqueline Bouvier Kennedy Onassis.
The appeal is part of a broader series of messages in which Schlossberg highlights Kennedy while making the case for his candidacy. In another fundraising email sent March 4, he addressed potential donors directly.
“Jack Schlossberg here — candidate for Congress in NY-12,” he wrote before referencing President Donald Trump.
“Donald Trump just announced he’s going to rename the Kennedy Center after HIMSELF…This isn’t the first time Trump has tried to erase my grandfather, President Kennedy’s legacy, and it won’t be the last.”
Schlossberg also referenced Kennedy in a March 2 fundraising appeal focused on the former president’s speeches and political philosophy.
“In high school, I spent hours watching my grandfather’s speeches,” he wrote.
“He taught us all that politics isn’t about serving yourself — it’s about serving others. When we fight for hope, we’re not just doing it for ourselves, we’re doing it for each other and the future we all have to share.”
The candidate also acknowledged the historical weight associated with the Kennedy name.
“I know I have big shoes to fill. In my grandfather’s memory, I’ve led a life of caring about this a lot. I put that care and effort and hope into everything I do. But this is bigger than me. It’s bigger than my family’s legacy,” Schlossberg wrote.
Schlossberg is the son of Caroline Kennedy, the daughter of John F. Kennedy and Jacqueline Kennedy Onassis. The former president was assassinated on Nov. 22, 1963.
He referenced his grandfather during his initial campaign announcement as well. In a Nov. 17 fundraising message launching his campaign, Schlossberg again highlighted the connection.
“I’m running to represent NY-12 in Congress! This is the district where I was born and raised, and the place that five generations of my family have called home,” he wrote.
“I’m Jack Schlossberg, and my grandfather, President Kennedy, is my hero.”
Several additional fundraising solicitations sent by the campaign used similar language referencing Kennedy and his legacy.
The strategy has drawn criticism from some political observers.
“This will forever be known as the dead grandpa campaign. It’s outrageous,” said veteran political strategist Hank Sheinkopf.
“You have to be 80 years old to remember JFK. It’s not a growing demographic group.”
Schlossberg, however, has argued that discussing his grandfather resonates with voters because many people relate to conversations about family.
“I have two grandfathers — one was president of the United States and the other was president of his temple on the uptown,” Schlossberg said, referring to Alfred Schlossberg, his father’s father.
“The generations who built NYC and the USA deserve to be acknowledged,” he said.
“I love asking people about their grandparents. That’s when they light up.”
This is Jack Schlossberg, JFK’s grandson.
He’s running for Congress in 2026.pic.twitter.com/wjcQGIGUUP
— Defiant L’s (@DefiantLs) February 27, 2026
The Democratic primary to replace Nadler in New York’s 12th Congressional District is scheduled for June.
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