The HM UK Government spent an eye-watering £36,825,288 of taxpayer cash on social media advertising in 2025. Got to keep the people updated on those U-turns somehow…
Labour spent the most amount of cash on Google adverts at £16 million, while TikTok spend ramped up in the final three months of the year to £259,102 in December. The central government didn’t spend any money on advertising on X. Presumably over its hatred of Elon Musk…
Paymaster-General Nick Thomas-Symonds insists “Digital and social media channels enable us to reach audiences more cost-effectively, delivering better value from communications budgets.” Right…
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