Hope Not Hate is conducting on-ground tactical instruction for budding Labour activists to take on Reform. Unfortunately for Starmer’s communications strategists the leftist campaign takes a dim view of his decision to brand Reform “racist” for the first time…
“We really need to be thinking more carefully about what we’re saying beyond ‘Reform is a racist party’ because that message isn’t cutting through to the majority of voters. We might feel satisfied with ourselves but we’re unlikely to achieve very much if we’re thinking about actually changing constituency results.”
To that end the Labour-linked group has produced its own new segmented analysis of Reform voters based on data it has collected from 45,000 people. Remember – this research is presented at private senior Labour HQ meetings…
Hope Not Hate’s segmentation of Reform voters is as follows:
- 19.2% Traditional Conservatives.
- 27.3% Older Authoritarian Right.
- 22.2% Working Right.
- 12.1% Radical Young Men.
- 19.2% Moderate Interventionists.
Hope Not Hate says the last group is crucial to target as they are furthest from Reform’s so-far declared policy agenda. The operation warned activists that momentum for Reform in the large-scale 2026 local, Senedd, and Holyrood elections would give it a clear route to Number 10. You bet…
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