Melania Trump Oversees Her Film’s Major Premiere Blitz

Melania Trump’s movie will premiere nationwide in a coordinated, same-night debut across 20 venues.

“Melania,” an Amazon MGM Studios film, is slated for a January 30 theatrical release, with the First Lady set to attend the Washington, DC, premiere at the Kennedy Center alongside President Donald Trump. Page Six reported that special invitations have already been sent ahead of the event, noting that Melania is personally overseeing every aspect of the film’s campaign.

Fans looking to immerse themselves in Melania’s story will be thrilled to hear that the First Lady was involved with all aspects of the film’s campaign.

Marc Beckman, Melania’s exclusive senior advisor and a producer on the film, shared details of the film’s launch plans with Page Six.

“She’s involved in every single piece of it. Every single TV commercial, every billboard, as a campaign across 30 different nations,” he said.

“Nobody’s ever had access to the First Lady like this… [In the film] for the first time, she brings people into never-before-seen meetings and locations, it’s unprecedented.”

Noting Melania’s vision for the project, Beckman continued, “Melania Trump wanted the film to be cinematic in nature. It’s launching only in movie theaters… we want that rich, highly-stylized cinematic experience,” according to Page Six.

Instead of a conventional studio-driven rollout, the movie’s promotional campaign is being overseen by the First Lady and Beckman.

“She’s really driving the creative direction across all consumer touch points,” Beckman said.

The outlet reported that the highly anticipated rollout includes an international advertising campaign spanning 30 countries. Buzz is already building, and overflow theaters have already been secured after one screening location reportedly received eight times the anticipated demand.

Advertising campaigns spanned from Duomo in Italy, to Piccadilly Circus in London, England. Page Six reported that the Las Vegas Sphere is already boasts and ad for the film.

Trump-appointed ambassador Bill White, the US Ambassador to Belgium and former president of the Intrepid Sea-Air-Space Museum in NYC will host an international screening, according to Page Six. (RELATED: Melania Trump Gives Fans Sneak-Peek At Highly Anticipated Documentary Trailer)

The First Lady has been actively teasing her film on social media. A streaming date for “Melania” has been set for mid-2026.