Miliband’s DESNZ Spends Over £1 Million on Online and Influencer Advertising in a Year – Guido Fawkes

EXC: Miliband’s DESNZ Spends Over £1 Million on Online and Influencer Advertising in a Year

mdi-fullscreen

The UK DOGE FoI Unit has discovered that DESNZ is spending on online advertising – including influencer marketing – at a high rate. Someone has to promote those dodgy heat pumps…

In the last 12 months the energy department has spent a total of £168,576.98 on social media promotions, and a total of £1,194,402.78 on online advertising. They say this “may be inclusive of influencer activities procured via media buying”…

The department is ludicrously blocking the exact amount spent on influencer marketing because they claim the info would “harm the DESNZ’ business reputation and weaken the DESNZ’ position in a competitive environment.” Miliband’s team don’t want the public to know how much taxpayer cash is going on fashion models to pose with heat pumps in castles…

The taxpayer may have a view on where their cash should go instead. UK DOGE recommends costs are cut here…