New Media Set to Outpace Old Media in Ad Revenue This Year
WPP Media’s latest analysis delivers a brutal wake-up call for old media: social media platforms are set to outstrip traditional outlets in revenue this year, with more than half of content-driven advertising revenue coming from user-generated platforms. Ad revenue made by content creators on YouTube, TikTok, and Instagram is projected to surge by 20% in 2025. That’s expected to rise to £278.3 billion by 2030. Double today’s figures…
The analysis said the shift in how people consume content was “profoundly impacting” the media landscape. Meanwhile, broadcast in the UK has been scrambling to hold on to ad revenue, with ITV planning a brutal shake-up to its daytime TV programming putting hundreds of jobs at risk, and Channel 4 announcing plans to create an in-house studio to find new sources of income. Old media can’t outpace the rise of the new…
![Stephen Miller Announces New Goal for ICE Mass Deportation Effort [WATCH]](https://www.right2024.com/wp-content/uploads/2025/05/Stephen-Miller-Announces-New-Goal-for-ICE-Mass-Deportation-Effort-350x250.jpg)
![Simone Biles Defends Trans Pitcher and Mocks Riley Gaines, It Doesn’t Go Well [WATCH]](https://www.right2024.com/wp-content/uploads/2025/06/Simone-Biles-Defends-Trans-Pitcher-and-Mocks-Riley-Gaines-It-350x250.jpg)
![LAPD Praises 'Peaceful' Rioters as They Set Cars on Fire and Attack Feds [WATCH]](https://www.right2024.com/wp-content/uploads/2025/06/LAPD-Praises-Peaceful-Rioters-as-They-Set-Cars-on-Fire-350x250.jpg)
![LA’s Mayor Karen Bass Gets Torched for Her Response to Riots for Criminal Illegal Aliens [WATCH]](https://www.right2024.com/wp-content/uploads/2025/06/LAs-Mayor-Karen-Bass-Gets-Torched-for-Her-Response-to-350x250.jpg)
![LA Protest Casualty? Dead Body Found as Riots Stretch Into Fifth Night [WATCH]](https://www.right2024.com/wp-content/uploads/2025/06/1749642627_LA-Protest-Casualty-Dead-Body-Found-as-Riots-Stretch-Into-350x250.jpg)
