Nike Slammed With Accusations Of Making Mockery Of Holocaust With Giant London Marathon Billboard

What on earth are you up to, Nike?

The footwear and apparel giant is currently in a whirlwind after a billboard of theirs was shown following the London Marathon.

“Never Again. Until Next Year,” read the advertisement. The lettering was black, while the background was bleeding red. Nike has already been facing heat because of them allegedly funding a study on puberty blockers, but as you see, they’re now using slogans and colors that are associated with the Holocaust.

Per the Times of Israel, the use of the slogan is to warn people about learning from what happened with the Holocaust, which saw Adolf Hitler’s Nazi Germany, along with their allies, murder six million Jews.

Bill Ackman, the CEO of Pershing Square, is one of the top people slamming Nike. (RELATED: Republican Lawmakers Hammer Nike For Allegedly Backing Disturbing Study On Puberty Blockers)

“The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning,” wrote Ackman on Twitter. “Heads need to roll. WTF Nike?”

Rabbi David Schlusselberg also chimed in on social media.

“This Nike advertisement was displayed at the end of the London Marathon,” posted Schlusselberg. “To take a slogan about the Holocaust, and use it for entertainment, is simply grotesque. Nike – Just DON’T do it.”

Nike has since issued a statement to Fox News Digital on the matter.

“We did not mean any harm and sincerely apologize for any we caused,” said the company. “The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is possible. Nike condemns any form of antisemitism. The language should not have been used, and the billboards have come down.”

The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning.

Heads need to roll.

WTF Nike? https://t.co/5kHx3sdB7a

— Bill Ackman (@BillAckman) April 28, 2025

This Nike advertisement was displayed at the end of the London Marathon.

To take a slogan about the Holocaust, and use it for entertainment, is simply grotesque.
Nike – Just DON’T do it. pic.twitter.com/tBadDgQKrt

— Rabbi David Schlusselberg (@RavSchluss) April 28, 2025

The amount of people that had to approve this ad from @Nike and didn’t notice anything wrong is kind of insane. pic.twitter.com/E91ul06ylW

— Yehuda Teitelbaum (@chalavyishmael) April 28, 2025

Some pretty wild antisemitism from Nike at the marathon pic.twitter.com/NTxGm2hKKE

— Vittorio (@vittorioangelon) April 27, 2025

I guess I was wrong. @Nike’s London Marathon advert is even more insensitive and inappropriate than Adidas’ Bella Hadid ad for the retro 1972 Munich Olympic sneakers.

This isn’t finding your greatness… pic.twitter.com/WcS9QjZWte

— 🎗️Tammy Rahamimoff-Honig (@RahamimoffTamar) April 28, 2025

I think it’s about time for Nike to hire a new marketing director… Good lord.