Now we know how big the hit was that Disney took for supporting Kimmel

A new report shows the sizable hit Disney took after their brief suspension of late-night comedian Jimmy Kimmel.

Kimmel was suspended in late September after making reprehensible comments about the slaying of conservative activist Charlie Kirk, and the political inclinations of the suspect arrested for his killing. Leftist outrage was swift, with many threatening to cancel their Disney+ and Hulu accounts to protest the corporation’s decision. According to a Business Insider report, the number of people who actually followed through with this boycott was surprisingly high.

“Disney saw more than double the typical number of customers cancel their Disney+ and Hulu subscriptions in September — when subscribers threatened to quit because of Jimmy Kimmel’s brief suspension,” the piece reads. “It appears some of those subscribers followed through on their boycott threat and canceled, according to new subscription data from research firm Antenna.”

According to that data, “8% of Disney+ subscribers and 10% of Hulu customers in the US canceled in September. The services usually lose 4% to 5% of their customers a month, in line with the industry average, the data firm said.”

“Those subscription churn rates appear to be the highest since at least April 2023, based on Antenna’s past monthly reports,” the article continues. “Disney+ was dropped by 3 million US subscribers in September, while 4.1 million cancelled Hulu, Antenna told Business Insider. Those cancellation figures are more than double the averages of 1.2 million and 1.9 million, respectively, in the last three months.”

The author of the piece pointed out that it’s not clear “how many Disney streaming subscribers canceled as part of a boycott,” and how many, if any, came back after the suspension was lifted.

A number of the canceled subscriptions could also be tied to its October price increase, but it is worth noting that other streaming services, including Apple TV, HBO Max, Paramount+, and Starz” also saw an uptick in cancellations in September, though “none rose as drastically.”

X users weighed in:

Those snowflakes will be back.

Just as they came back to the “woke” NFL.

— SantaMonicaMM (@SantaMonicaMM) October 20, 2025

No reason to renew my membership. Let @Disney suck mouse eggs for all I care.

— Gabriel A. (@hatichman) October 20, 2025

Gotta love watching these idiots self destruct

— Andy DuFreane (@RichDaniels50) October 20, 2025

Would have been more if they hadn’t turned around.

— VOTE (@CommittoVote) October 20, 2025

Disney has been hemorrhaging profits for several years

— MerriAnn McLain (no, just no) I don’t answer DM (@mclain_merriann) October 21, 2025

Writer/Columnist

Sierra Marlee is a millennial whose hunger for the truth in a world of fake news has led her to BizPac Review.

Latest posts by Sierra Marlee (see all)

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. Thank you for partnering with us to maintain fruitful conversation.