I hadn’t seen it before a couple of weeks ago, when I parked my SUV next to a Subaru bearing a bumper sticker that read “Well-Behaved Women Seldom Make History” at the neighborhood grocery store.
The sticker was next to a “Coexist” bumper sticker, and that was next to one of those equal-sign stickers they give to supporters of the LGBTQ/pedo groomer Human Rights Campaign.
In other words, the owner of that Subaru was a typical — and typically boring — AWFL, the species of individual known as an Affluent White Female Leftist. I’ve changed it, because I’m refusing to use the word “liberal” as a perjorative when we’re actually talking about leftists and not liberals. Tulsi Gabbard is a liberal, for crying out loud, and it’s simply not allowable to trash that woman given all the manifest good she’s doing. (RELATED: The Libs Have Lost It)
Anyway, I went into the grocery store expecting that I’d be able to identify the perpetrator of that Marxist back-windshield menagerie, but I was disappointed. Nobody stood out as an obvious candidate — and no Birkenstocks or crazy eyes were detected. And the Subaru was still there when I loaded my ride and departed.
But that “Well-Behaved Women Seldom Make History” thing has stuck with me.
While it’s been attributed to people like Mae West and Eleanor Roosevelt, it turns out this is a quote from a rather obscure historian named Laurel Thatcher Ulrich, who, in a 1976 scholarly article about little-studied Puritan funeral services, included the phrase “well-behaved women seldom make history.”
We’re told that Ulrich meant the quote to indicate that well-behaved women were not studied by historians, not to encourage contemporary women to rebel or be less “well-behaved.” The feminist movement nonetheless latched on to it and turned it viral. I apparently was one of the last people to notice it, as it’s on greeting cards, T-shirts, mugs, plaques, bumper stickers, and lots of other things.
“It was a weird escape into popular culture,” Ulrich said in a 2007 interview. “I got constant e-mails about it, and I thought it was humorous. Then I started looking at where it was coming from. Once I turned up as a character in a novel — and a tennis star from India wore the T-shirt at Wimbledon. It seemed like a teaching moment — and so I wrote a book using the title.”
Give Ulrich credit — you might as well monetize that 15 minutes of fame when it comes.
Except “Well-Behaved Women Seldom Make History,” as it’s been bastardized by feminists, is abjectly woeful, horrific advice that is creating misery for millions. Everywhere you go, it seems, you can see evidence of how disastrous the effect is that poorly-behaved women have on our society. (RELATED: The Masculinization of the Modern Woman)
Not that this is a surprise.
Poorly-behaved men, it’s been known for a long time, aren’t all that great an asset, either. And there isn’t much of a lobby for poorly-behaved men — unless we’re talking about the Democrat Party and its insatiable fetishization for street criminals and illegal aliens. Just in this past week, for example, more than two million Democrats and others have signed a Change.org petition seeking the exoneration of one Harjinder Singh, the illegal alien truck driver who killed three people making an insanely irresponsible illegal U-turn on a Florida interstate highway. (RELATED: How Did a Migrant Who Can’t Speak English Get a License to Drive a Big Rig?)
Some of the same people signing that petition surely decry the toxic masculinity of poorly-behaved men with much less melanin and greatly improved citizenship status than the celebrated Mr. Singh. Which is worthy of conversation in itself, but I’d like to stay on track here. (RELATED: Newsom’s War on Masculinity Comes Full Circle)
So we understand each other, “making history” is an absolutely horrible, illegitimate life aim. “Making history” amounts to “becoming famous,” because nobody makes history without fame.
And seeking fame will, the vast majority of the time, lead people to do terrible things.
The pursuit of political power, particularly with the aim of making history, is a story lived out by all of the most profligate monsters humanity has ever seen. Genghis Khan, Napoleon Bonaparte, Adolf Hitler, Lenin, Stalin, Pol Pot, Mao Zedong, Idi Amin, Hugo Chávez — the list of butchers, tyrants, and otherwise poorly-behaved history-makers goes on for a depressingly long time.
And the pursuit of fame for fame’s sake leads us in a generally more banal, but certainly no more inspired direction. This is where the Kathy Griffins and Dylan Mulvaneys of the world lead us.
But in the feminist telling, the exhortation to behave poorly in order that history might be made is about shattering “glass ceilings” and becoming the first woman to do X or Y.
Especially with the use of DEI as a license and tool for such history-making, we’ve had a great deal of this over the past few years.
How’s that working out? Well…
Perhaps the best example I can give comes courtesy of someone named Julie Masino, the girlboss in charge of Cracker Barrel who has been making quite a bit of history over the past few days. (RELATED: Cracker Barrel’s New Logo Sparks Outrage — But Is It Really About ‘Woke’ Politics?)
Most notably for the restaurant chain’s rebrand, which took an old-timey logo evocative of what Cracker Barrel was — namely, rib-sticking country food and old-timey tchotchke merchandise in the gift shop — and made it utterly antiseptic and boring.
As a friend noted, “they literally got rid of both the cracker and the barrel. And what they’re left with is nothing.”
He isn’t wrong.
Go Woke, Go Broke pic.twitter.com/tTsbbwxyXf
— ꧁𝕊𝕜𝕪𝕝𝕒𝕣꧂ (@Sky_La2) August 25, 2025
Cracker Barrel also “slimmed down” the menu.
But this has to be seen in context, because for a decade, Cracker Barrel has been actively pushing the LGBTQ agenda on its employees and, especially, its customer base.
All of this hit the fan late last week when the company’s stock cratered, though institutional capital managed to backstop the stock as it commonly seems to do. As Jeff Crouere wrote at RVIVR…
Sadly, the corporate leadership is antagonistic toward such “little people.” For example, the rebranding was unveiled in New York City, even though there are no Cracker Barrel restaurants in the Big Apple.
This sideshow prompted Sean Davis of The Federalist to tweet, “It tells you EVERYTHING about who that company’s executives want to impress.” In his column at The Federalist, Davis wrote, “Cracker Barrel is done. Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of … woke little friends. Cracker Barrel’s new logo — and its miserable attempt to reinvent itself — is obviously a complete disaster, whether in terms of customer backlash or the company’s stock price.”
Despite the backlash, Masino claims the response to the radical changes and $700 million rebranding campaign has been “overwhelmingly positive.” While the transformation may be anathema to the average customer, it will surely be well received by the largest investors.
According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc. and the Vanguard Group, Inc., the champions of woke capitalism, who obviously control this iconic restaurant chain lock, stock and barrel.
It’s history-making, all right, though one might question whether that’s much of a good thing. And it’s also part of a pattern wherein poorly-behaved girlbosses are achieving all kinds of fame.
Masino. Amanda Heinerscheid, the destroyer of the Bud Light brand. Claudine Gay, the much-ballyhooed “first female president” at Harvard, behaved poorly, as in plagiarizing most of her scholarly articles, in order to get that job.
Kamala Harris. Hillary Clinton.
I’m not saying women shouldn’t challenge the status quo. Nor am I saying there shouldn’t be prominent women. This isn’t about that.
But “making history,” at least for its own sake, is a terrible goal.
What’s a better goal is to do something very, very well — so much so that people might notice. Steve Jobs, for example, probably made more history than anyone else in the modern world, and he didn’t force anybody to do anything they didn’t want to do.
Which is to say that to be exceptionally well-behaved is the right goal.
I haven’t seen much of that from the girlboss feminists, though. All I’ve seen is that the cracker and the barrel have to go, regardless of what it does to the consumers and the stock price.
And the patience for all of this is wearing very, very thin.
READ MORE from Scott McKay:
‘Fascist’ Is the Dumbest Political Insult in the World Today
![Steak ’n Shake Mocks Cracker Barrel Over Identity-Erasing Rebrand [WATCH]](https://www.right2024.com/wp-content/uploads/2025/08/Steak-n-Shake-Mocks-Cracker-Barrel-Over-Identity-Erasing-Rebrand-WATCH-350x250.jpg)
![Soros Network, Others Behind LA Riots [WATCH]](https://www.right2024.com/wp-content/uploads/2025/06/Soros-Network-Others-Behind-LA-Riots-WATCH-350x250.jpg)
![Human Trafficking Expert Details Horrific Biden Admin Endangerment of Migrant Kids [WATCH]](https://www.right2024.com/wp-content/uploads/2025/07/Human-Trafficking-Expert-Details-Horrific-Biden-Admin-Endangerment-of-Migrant-350x250.jpg)
