Starting at $299, Rokid has officially begun commercial sales of its latest product, the Rokid Ai Glasses Style. The new glasses are now available through Rokid’s website and Amazon. While smart glasses have existed for years, most have struggled to move beyond niche audiences. Rokid is betting that the key to wider adoption isn’t more features, but fewer barriers.
Ai Glasses Style is built around voice-based AI interaction. There’s no screen. Instead, users interact through speech, audio feedback, and subtle physical gestures, allowing the glasses to function as a quiet assistant rather than a constant visual presence.
As companies race to define what “AI-first hardware” looks like, smart glasses are increasingly seen as a potential next computing platform.
Rokid’s approach stands in contrast to offerings from companies like Meta. Rokid, by comparison, has built its product around an open AI ecosystem designed to work across countries and languages, an important distinction for users who travel or live outside major tech markets. Ai Glasses Style was also designed from the outset to accommodate vision correction, with a global online prescription service that delivers custom lenses directly to users. In a category where many products assume perfect eyesight, that choice could prove critical.
Industry analysts have long pointed to prescription compatibility as a major obstacle for smart glasses adoption. By treating glasses first as eyewear—and only then as technology—Rokid is attempting to solve a problem that has quietly limited the category’s growth.
The launch also builds on momentum. Rokid’s earlier smart glasses were among the most successful XR crowdfunding campaigns globally, helping establish the company as a serious player in a space dominated by much larger tech firms.
Whether Ai Glasses Style will break smart glasses into the mainstream remains to be seen. But Rokid’s strategy is clear: make AI less visible, more wearable, and easier to live with.
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