At the time of going to pixel, Morgan McSweeney still has a job. But yesterday Starmer gave him the ‘full confidence’ kiss of death, and today all fingers point towards Morgan for starting the anti-Streeting briefing war. So Guido is just doing the Prime Minister a favour by getting this out of the way early…
Tim Allan – The ringleader of the anti-Morgan cabal and currently No10’s Executive Director of Communications. Could Allan take Downing Street to infinity and beyond?
Tom Baldwin – Starmer’s Hagiographer. Said to be hungry for a comms job in No10, with the likes of Alastair Campbell thought to be lobbying for him. Known for writing the Observer puff piece which blew up Starmer’s messaging on immigration…
Jill Cuthbertson – Currently Morgan’s loyal deputy. Spent three years working for Starmer as Director of LOTO’s Office. Previously worked for Gordon Brown and Ed Miliband. So if Starmer also falls, she could stay in post for the Miliband administration…
Ben Nunn – Rachel Reeves’ new Chief of Staff. Would be a big promotion but is said to be ambitious…
Darren Jones – Chief Secretary to the Prime Minister. Would save on the wage bill if they folded the role into his current remit…
Alastair Campbell – Podcaster and Twitter addict. Spent today screaming about Robbie Gibb and the BBC, so clearly needs a new hobby. Back to Number 10 to atone for last time?
The News Agents – Why not? It would make little difference to their output. Although it may make Sopel’s return to Bluesky even less likely…
Emilio Casalicchio – Playbook PM author. Produces material for the morning Playbook’s ‘mea culpa’ section…
Others can still throw their hat in the ring, but time is clearly short. Refresh those CVs now – don’t worry too much about Starmer checking them closely…






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