Sky News is running a full investigation into why right-of-centre X accounts get more views than left-wing ones. Usually happens when the newsroom runs out of ideas…
The package, out this morning on the channel, includes the classic “we made an anonymous X account and saw lots of right-wing content” caper. Most of which is based off the fact that Rupert Lowe’s posts are more popular than Keir Starmer’s…
Eventually Sky News realises that content does especially well if it is reposted by Elon Musk, who has 228.6 million followers. Their conclusion is: “It is Musk who decides what’s really free”…
Tellingly the story runs quotes from Ned Mendez, “a data analyst at digital consultancy firm 411, who Sky News worked closely with to conduct this analysis.” 411 is a consultancy made up of former Labour campaign staffers. It was founded after the election and is named after the number of seats Labour won. The Sky report does not mention this. The Telegraph reported last month that 411 “allegedly approached journalists offering to pay them £50 per week to post “progressive” videos online on themes such as “Nigel Farage does not stand for the working class.” The Labour Party has refused to say whether it is funding the videos…
That means Sky News is running Labour propaganda. Some things never change…
