
Snoop Dogg’s appearance during Netflix’s NFL Christmas Game Day programming generated significant attention following his halftime performance during the Detroit Lions–Minnesota Vikings matchup in Minneapolis, with early reactions suggesting the segment resonated with a wide audience.
The performance, titled the “Holiday Halftime Party,” aired during the nationally streamed Christmas Day game and ran approximately 10 minutes.
It marked one of Netflix’s most high-profile live sports entertainment crossovers to date as the streaming platform expanded into NFL broadcasts.
The Lions–Vikings game took place in Minneapolis, a city closely associated with the late musician Prince, and Snoop Dogg’s set leaned heavily into spectacle and musical variety.
The rapper performed a blend of his well-known hip-hop tracks alongside Christmas-themed music, incorporating multiple guest appearances throughout the segment.
Joining Snoop Dogg on stage were several artists from different genres, including country singer Lainey Wilson, classical vocalist Andrea Bocelli and his son Matteo Bocelli, Netflix music act HUNTR/X, and singer Tonio Armani.
The show also featured a holiday-themed presentation that included costuming and seasonal visuals, with Snoop appearing in a Santa-inspired look during portions of the performance.
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The halftime segment opened with Martha Stewart, Snoop Dogg’s longtime friend and business partner, who appeared on screen to read a Christmas story before the musical performance began.
Martha Stewart’s intro for Snoop Dogg’s Holiday Halftime Party was a GIFT. #NFLonNetflix pic.twitter.com/PfqhUXXEmz
— Netflix (@netflix) December 25, 2025
Stewart and Snoop have collaborated publicly for years across television, business ventures, and pop culture appearances.
Reaction to the halftime show spread quickly across social media platforms and commentary outlets following the broadcast.
Praise came from a range of public figures, including former NFL players and political commentators.
Former Pittsburgh Steelers linebacker James Harrison publicly ranked the performance above many Super Bowl halftime shows, while political commentator Meghan McCain also expressed approval of the segment.
Their reactions reflected a broader online response that highlighted the performance’s production value and guest lineup.
Some viewers compared the show favorably to Snoop Dogg’s appearance during Super Bowl LVI, when he shared the halftime stage with Dr. Dre, Eminem, Kendrick Lamar, 50 Cent, and Mary J. Blige.
A number of fans said they preferred the Christmas Day performance, noting that Snoop carried the segment alone rather than as part of a larger ensemble.
Snoop Dogg’s halftime Christmas show was fantastic. Here’s the full show: pic.twitter.com/NIRSLuB4Iu
— Clay Travis (@ClayTravis) December 26, 2025
The broadcast was part of Netflix’s first NFL Christmas Day slate, a move that represented a significant expansion of the platform’s live sports ambitions.
While official ratings data is expected to be released later, early online engagement suggested the halftime show was one of the most discussed elements of the broadcast.
Netflix has not released detailed viewership numbers for the halftime segment specifically, but the performance drew attention across sports and entertainment media in the days following the game.
The platform promoted the event heavily in advance, positioning the holiday broadcast as a crossover between professional football and mainstream entertainment.
The Lions–Vikings matchup provided a national stage for the performance, with both teams drawing strong followings.
The setting in Minneapolis added an additional cultural backdrop, given the city’s musical history.
Snoop Dogg’s appearance continued a long-standing trend of the NFL using high-profile musicians to anchor holiday and marquee broadcasts.
While the league has traditionally reserved large-scale performances for the Super Bowl, recent years have seen expanded musical programming tied to special games and streaming partnerships.
As Netflix continues its push into live sports, the Christmas Day broadcast — and its halftime performance — offered an early test of how the platform plans to blend entertainment with professional football.
The reaction to Snoop Dogg’s performance suggests the approach drew widespread attention, positioning the holiday event as a notable moment in Netflix’s first NFL season.
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