Starmer Reaches His 23rd Reset – Guido Fawkes

Starmer Reaches His 23rd Reset

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Starmer is pitching this latest Downing Street reset as a “bolstering” of his operation: “The return of parliament marks a new term and a ramping up of the next phase of this government’s domestic agenda– relentless delivery on our Plan for Change.” Guido’s Starmer reset counter just pinged…

1. September 2020: Starmer used a ‘new leadership’ slogan to try and relaunch his leadership.
2. January 2021: Starmer used another speech to launch the slogan ‘Secure, Protect, Rebuild’
3. February 2021: Starmer launched his ‘New Chapter for Britain’ with a ‘policy blitz’.
4. June 2021: Labour changed slogan to ‘Stronger Together’.
5. September 2021: Starmer wrote a 14,000 word ‘mission statement’ with no new policies in an attempt to ‘reset’ his leadership.
6. December 2021: Starmer claimed that after a year and a half of leadership, he would be setting out his ‘ideas’ to ‘build a new Britain’ throughout 2022.
7. January 2022: A year after ‘secure, protect, rebuild’, Starmer reset his leadership with a ‘security, prosperity, respect’ slogan.
8. April 2022: Starmer relaunched his leadership with a new slogan, ‘On your side’.
9. June 2022: Labour confirmed another ‘policy blitz’ after their failed ‘blitz’ in 2021.
10. January 2023: Starmer used a speech to reset his leadership and pitch himself as the ‘candidate of optimism.’
11. February 2023: Starmer set out his own Five Missions for Britain.
12. March 2023: Starmer launched his local elections campaign with his twelfth slogan: ‘Build a better Britain’.
13. May 2023: Starmer set out his plan to reform the Labour Party, going ‘further and deeper than New Labour’s rewriting of clause iv’.
14. October 2023: Starmer changed his Five Missions for Britain – ditching his commitment to the highest growth in the G7 to ‘get Britain building again’.
15. January 2024: Starmer used his new year speech to pitch the general election as a chance to ‘turn the page, lift the weight off our shoulders, unite as a country, and get out future back’.
16. May 2024: Starmer relaunched Tony Blair’s 1997-style pledge card.
17. July 2024: Starmer changed Labour’s primary mission again to ‘securing economic growth’.
18. October 2024: Starmer was forced into relaunching his Number 10 operation following the resignation of Sue Gray.
19. December 2024: Starmer delivers his “Plan for Change”.
20. March 2025: Big pitch on reforming Whitehall with programme to scrap quangos and reform way civil servants work.
21. May 2025: “Securing Our Borders” reset and new slogan on immigration policy.
22. July 2025: Cabinet away day seeks to reset the tone of government, fails.
23. September 2025: Downing Street reset.

Tim Allan is Starmer’s fourth communications director in five years. Hint: it’s not the communications…