Target Retail Stores Switch Consumer Focus from LGBTQ to USA – Twitchy

Many posters on X are saying they’re seeing a huge difference at Target for Pride Month. In the past, the retailer would have had LGBTQ displays at the front of the store on June 1. This year, posters have been met with displays offering patriotic items. Some credit it to the election of President Donald Trump and the cultural energy that swept him into office.

Here’s more. (READ)

Target replaced their Pride Month aisle with USA Pride. The vibe shift is real. pic.twitter.com/ljdxN9GKt0

— End Wokeness (@EndWokeness) June 4, 2025

Common sense is making a comeback!

— Gunther Eagleman™ (@GuntherEagleman) June 4, 2025

We hope so.

Not everyone was happy about the store catering to the vast majority of its shoppers. (WATCH)

Target should turn overhead sprinklers on 🤣 pic.twitter.com/ads2YLwNDl

— Karli Bonne’ 🇺🇸 (@KarluskaP) June 4, 2025

They still have a section though… I checked – it’s just not as big. 🙄

— MegWzHere (@MaeganCoker) June 4, 2025

Oh @Target still has a pride section, just not front and center like before. I was there yesterday. I wasn’t real happy to see it there…. pic.twitter.com/jNdvkkrjKU

— 24 Coffeegurl22 (@25Coffeegurl22) June 4, 2025

They decorate to the audience they want to see to. They discovered the rainbow audience was a tiny fraction of the USA.

— Rob Hoffman (No longer redacted) (@robh279) June 4, 2025

The LGBTQ section isn’t gone. They’re just much smaller and in the back of the store. They’re no longer being forced into all shoppers’ faces when they step through the automatic doors.

Despite the apparent shift, many commenters say they still don’t trust Target.

I honestly doubt Target’s sincerity in this change of attitude.

— MomDukes 🇺🇲 (@MsMomDukes) June 4, 2025

Who cares? The point is the vibe shift.

— End Wokeness (@EndWokeness) June 4, 2025

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It feels different in America since Trump came into office.

One week it’s drag queens in toy aisles.
Next week it’s stars, stripes, and USA Pride.
The vibe shift is real.

Borders closed.
Swamp exposed.
Patriots awake.
And Target? Selling American flags again. 🇺🇸🔥

— EverIntrugued (@EverIntrigued) June 4, 2025

If they change their policies to reflect what their customer base wants, then why wouldn’t we reward them with shopping in their stores? It’s really the way it should work. If they want to hold LGBT values, they can, we just won’t shop there. The market will decide.

— Josh (@sid3trak) June 4, 2025

Nothing ever done by a marketing department is honest, the most you can hope is they don’t demonize you and this works for what it’s worth.

— Absent Intelligence (@AbsIntel) June 4, 2025

It’s a financial decision, not a moral one. At least it no longer feels like Target hates its customers. But don’t be surprised if the store reverts to its old ways in the future if the culture shifts again.