The new ‘Permanent Secretary for Communications’ David Dinsmore held his first all-staff call today. Guido’s sources say it was actually pretty well received…
Dinsmore’s opening was to challenge the civil servants present to a game of “Guido Bingo” to see what material made its way to these pixels. Dinsmore added that he has Google tracking enabled for his name, so he would see whatever went up…
Sources familiar with the meeting say the former Sun editor said he believed his appointment was thanks to his understanding of media and awareness that we are in an ‘epoch-defining moment for communications’ and that ‘the world has changed’ rapidly. In response to this he said his mantra is: “The answer to complexity, is often simplicity”…
Dinsmore said he has three priorities:
- Education. Of ministers, SpAds, and civil servants on the media world – they need it…
- Strategy. Dinsmore said this wouldn’t be ready until after Christmas, but he was looking at skills on content creation and which channels to use…
- Prioritisation.
Dinsmore also took questions during which he said “the symbiotic nature of structured media and government is well established” and “rubs along well.” He added that every newspaper is also now a broadcaster…
The PermSec added that he was “really pleased” to have old Blairite Tim Allan running communications in Downing Street as he has “known Tim for a long time” but had never worked with him. Dinsmore added they were “already talking regularly” about comms and he would “go back to him in a couple of months with ideas about the grid” and how it causes issues between departments and No10. Fast pace of government on display there…
Dinsmore said only 26% of the population has a moderate or high level of trust in government compared to the OECD median of 39% and that he would aim to “significantly improve” that figure. He said that was the KPI for the job. Put ‘improved trust in government’ on all your 2029 bingo cards…
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